One platform. Control and insight at every stage.
From the first campaign to the daily optimization, here's what Crackle does for you — and what it never takes out of your hands.
From goal to live in one guided flow.
Tell Crackle your goal, budget and pacing once. We spread the spend across your inventory for you, generate the campaign, and show you everything on a single review screen before anything ships.
Review everything, then ship.
Goal, budget, targeting and creatives on one screen. Save as a draft or submit — and Crackle activates it across the network, then tells you when it's live.
Reach the right people — down to a 5 km radius.
Target a whole country or a single landmark. Simple by default, powerful when you need it.
Optimization that never sleeps.
Sharper spend, less guesswork — the engine learns which impressions turn into results and buys more of them.
This is how the engine is built to work: every day it moves budget toward what's converting and away from what isn't — so more of your spend turns into revenue as it learns your campaigns.
Auto budget reallocation
Moves spend toward your best performers, continuously.
Goal-based bidding
Bids toward your real objective — install or in-app action — not just clicks.
Creative rotation
Promotes winners, retires what isn't working.
Placement & audience tuning
Finds the pockets that convert and leans in.
Smart pacing
Spends evenly so budget doesn't burn out by noon.
Anomaly alerts
Flags drops or failures before they cost you.
Watch every dollar turn into results.
One clear report across all your inventory — spend, conversions and ROAS side by side, checked against your own attribution tools. No spreadsheet stitching, no console-hopping.
Nothing goes live until you say so.
Automation runs the campaigns; you keep the wheel. Review every change as a clear before/after diff, approve or decline, set guardrails, and pause anytime — with a full activity log behind it.
Every campaign, one surface.
See status, goal, budget and spend across all your campaigns at a glance — filter, search, and drill in without opening a single other dashboard.
| Name | Goal | Status | Daily budget | Spend (MTD) |
|---|---|---|---|---|
| Summer launch | Conversions | active | $5,000/day | $124,180 |
| App install · US | App Installs | active | $3,700/day | $91,400 |
| Autumn lookbook | Awareness | syncing | $1,200/day | $0 |
| Re-engage · Feed | Conversions | retry | $800/day | $6,210 |
| Brand push | Awareness | active | $3,000/day | $48,900 |
| Rewards test | Video Views | paused | $600/day | $8,450 |
See it on your own campaigns.
We'll set up your first campaigns with you, then let the engine take the daily work off your plate.