One campaign. Every exchange. Only at your price.
Crackle bids one campaign across Google Ad Exchange, Xandr, and a growing fabric of open-web supply. Compose once and let the bidder chase the auctions that clear your target, with the speed of a trading desk and the discipline of a CFO.
One bid request,
walked end to end.
From one campaign to every auction in three moves.
One five-step wizard.
Pick a goal, set the budget, draw the audience, drop creatives. No platform picker; you never choose exchanges by hand.
Crackle fans it out.
The brief is translated exchange-by-exchange with auction-correct mapping. Budget split and pacing follow your rules.
One place to watch it.
Spend, wins, and pacing reconcile into a single view, no tab per platform, no spreadsheet reconciliation.
Built for the buyer.
Built for the buyer-of-buyers.
Run N customer accounts without the swivel-chair tax.
Crackle's tenant model is built for agency life: a single super-admin pane over every customer, role-gated dashboards per client, distribution and pacing rules per tenant, and a customer event log per account that ends Slack archaeology.
One product across every platform you already buy.
Stop reconciling three native dashboards by hand. Compose one campaign, let Crackle fan it across your connected exchanges, and read one deduplicated report, with an approval trail your finance team can actually audit.
Everything a serious bidder expects on day one.
Hover any card to watch the feature work.
One unified campaign.
Compose once in a five-step wizard. Crackle fans the same campaign across every connected exchange, with auction-correct mapping baked in.
Smart distribution.
Budget split and targeting translated per platform, with super-admin overrides and tenant-level pacing rules.
Live sync.
Push a change and it syncs per exchange. Failures fire instant notifications; retry policy is built in, not bolted on.
Approval workflow.
Lower roles propose changes; admins approve a tight diff. Every accepted change is immutable audit history.
Unified reporting.
Aggregated metrics across every connected platform, deduplicated where the same user converts twice.
Your money stays yours.
Every tenant's budget and data are encrypted separately, so one advertiser's bug can never reach another's money.
Measured by your MMP.
Install and event truth comes from your MMP — AppsFlyer, Tenjin, and more — reconciled with spend into one CPA and ROAS view.
Creative variants, generated.
Drop one set of assets. Crackle builds the size and format variants each exchange slot needs — no per-slot resizing, no re-uploads.
Audiences from a seed.
Bring a seed list or grow one from a campaign. Audiences hash before they travel and stay yours, reusable across every connected exchange.
One wizard.
Every exchange.
Pick a goal. Crackle resolves which exchanges can serve it.
One choice: App installs, Conversions, Reach, or Catalog. Geo and time-of-day get translated exchange-by-exchange. You never rewrite the same ad per platform.
Every change goes
through one diff.
Marketing roles propose edits: budget, bid ceilings, geo, creatives, schedule. Admins see a tight diff with the change reason, who's asking, and what will sync if they approve. Approved changes become immutable audit history.
- Field-level diff, never raw JSON
- Readable, human errors — raw platform noise never reaches your team
- Every change traceable from proposal to live, end to end
- Even super-admin overrides land in the permanent audit trail
Every exchange. One report.
No platform tabs. Crackle aggregates every connected exchange into a single read — the ranges you check most load instantly, deeper history follows in seconds, and the report shape never changes.
What changes when one surface replaces three.
Why not just run the consoles by hand?
Your budget and data stay yours.
Crackle is built so that a mistake in one advertiser's account can never reach another's. Encryption, rotation and access logging are defaults, not add-ons.
A deeper technical brief is available during evaluation, under NDA.
Questions buyers actually ask us.
If you don't see yours here, we're at hello@crackle.tech and reply within a working day.
01 Is Crackle a DSP, a campaign manager, or both?
Both. Crackle is a DSP with a campaign-composer front door: compose one campaign and the bidder chases auctions across every connected exchange, starting with Google Ad Exchange and Xandr, expanding across the open programmatic web, with approval, reporting, audit and per-tenant secrets built in.
02 How is data isolated between tenants?
Every tenant's data is strictly scoped to that tenant, so one advertiser's records never cross-leak into another's. Distribution overrides, pacing rules and audit logs are all kept per tenant.
03 Where do credentials live? Is anything in plaintext?
Connected-account credentials are wrapped, not stored raw — plaintext is never persisted. Rotation is a single action, and each access is written to a tenant-scoped audit row.
04 What happens when a platform sync fails?
A failed sync fires an instant notification and is retried under a built-in policy, not left silent. Every failure is traceable straight back to the change that caused it.
05 Do approvals actually block writes, or are they advisory?
They block. Lower roles propose; nothing syncs until an admin approves the diff. Super-admins can bypass, and when they do, the bypass itself is written to the permanent audit trail.
06 Can we see it live before committing?
Yes. Every evaluation starts with a 20-minute walkthrough of a live campaign, run by the team. A deeper technical brief is available under NDA, and the one-page overview is yours to forward.
Build the campaign once.
Win where it counts.
Early access is open in limited batches. Tell us where you buy and what you're chasing — founding tenants get a direct line to the team behind the bidder, starting with a live 20-minute walkthrough.