Crackle in 90 seconds

Last updated · 3 July 2026

What it is. Crackle is a demand-side platform with a campaign-composer front door. You compose one campaign — goal, budget, audience, creatives, review — and the bidder chases auctions across every connected exchange, bidding only on the impressions that clear your target and passing on the ones that don't.

Who it's for

Agencies: run N customer accounts from one pane — per-client isolation, per-client governance, an audit trail per tenant.
In-house teams: one product across every exchange you already buy, with one deduplicated report instead of three consoles and a spreadsheet.

Five things to know

1 · One five-step wizard; no platform picker — Crackle resolves which exchanges can serve your goal.
2 · Approvals block. Nothing syncs until an admin approves the diff; every change is immutable audit history.
3 · One report. Spend, wins and pacing from every exchange in one deduplicated view — no export-merge.
4 · Measured by your MMP. Install and event truth comes from AppsFlyer, Tenjin and more, reconciled with spend.
5 · Your money stays yours. Every tenant's budget and data are encrypted separately; credentials never sit in plaintext.

Where it stands

Live on Google Ad Exchange and Xandr today, with the open-web supply fabric expanding — the ticker on the landing page is accurate, not aspirational. Early access is open in limited batches; founding tenants get a direct line to the team behind the bidder.

How to evaluate

Every evaluation starts with a live 20-minute walkthrough of a real campaign. A deeper technical brief is available under NDA. Request access at crackle.tech or write hello@crackle.tech — we reply within a working day.